Optimize your content production

Evolving from publishing content in silos to a centralised multichannel content hub, to save on cost per lead.

Cofidis newsroom
to improve content production

The need

Introducing insurance solutions to create top-of-mind and conversions in a very competitive market.

The solution

A dedicated newsroom was created to increase operational efficiency. The audience is met on all touchpoints, in all possible formats, through an optimized distribution strategy, on a subscription-basis model.

Profitability index

  • Lower cost per contact
  • Increased top-of-mind and conversions

THEY DID IT!