Improve your content’s ROI

Go from a product-centric promo-driven approach to a user-centric ‘always on’ conversation communication and multiply touch points.

OPTIMIZED FOLDER AND DIGITAL AMPLIFICATION FOR CASA​

The need

Increase the profitability of a monthly folder while keeping the production in-house.

The solution

A content programme to boost reading frequency, and a digital strategy to improve the reach on large-audience platforms and create opportunities for native advertising.

Profitability index

  • Better reach
  • Native advertising

THEY DID IT!