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To what extend do you ambition to create value? Is it for “only” your brand communication or do you expect it to generate business?
What is the best organisation to achieve your objectives with your current teams and resources? What should you externalise?
What level of entrepreneurship are you ready to offer to your teams? How far can content be a value creation reflex in your business?
Content marketing is focusing on supporting sales functions by attracting & guiding customers to the right sales channels
Content platforms are built as ways to gather customer insights i.e. preferences, expectations, needs, … but also perception of the brand experience
To what extend do you ambition to create value? Is it for “only” your brand communication or do you expect it to generate business?
Content marketing is used as a way to create value by serving customers expectations towards the brand with effective products
