How much value do you want to create? For your brand communications only or do you expect it to generate business?
What is the best way to organize your content in order to achieve your objectives with your current teams and resources? What should you outsource?
What level of entrepreneurship are you ready to offer to your teams? Do you want content to generate a value creation reflex? And if so, to what degree?
There are many ways to generate value with your content. Content marketing supports sales functions by attracting and guiding customers to the right sales channels. It meets customers’ expectations of the brand by providing effective products. Content platforms gather customer insights i.e. preferences, expectations, needs, etc. but also perceptions of brand experience.
Content marketing is focusing on supporting sales functions by attracting & guiding customers to the right sales channels
Content platforms are built as ways to gather customer insights i.e. preferences, expectations, needs, … but also perception of the brand experience
To what extend do you ambition to create value? Is it for “only” your brand communication or do you expect it to generate business?
Content marketing is used as a way to create value by serving customers expectations towards the brand with effective products