gicom

DO THE 3-MINUTE TEST

WHAT IS THE MOST RELEVANT MODEL FOR REACHING YOUR BUSINESS OBJECTIVES?

YOUR FUTURE BUSINESS MODEL SHOULD BE BASED ON THREE CRITERIA

value creation

VALUE CREATION

How much value do you want to create? For your brand communications only or do you expect it to generate business?

content organisation

CONTENT ORGANIZATION

What is the best way to organize your content in order to achieve your objectives with your current teams and resources? What should you outsource?

integration maturity

INTEGRATION MATURITY

What level of entrepreneurship are you ready to offer to your teams? Do you want content to generate a value creation reflex? And if so, to what degree?

HOW DOES YOUR CONTENT GENERATE VALUE?

There are many ways to generate value with your content. Content marketing supports sales functions by attracting and guiding customers to the right sales channels. It meets customers’ expectations of the brand by providing effective products. Content platforms gather customer insights i.e. preferences, expectations, needs, etc. but also perceptions of brand experience.

educating targets

EDUCATING TARGETS

Content marketing is focusing on supporting sales functions by attracting & guiding customers to the right sales channels

gaining insights

GAINING INSIGHTS

Content platforms are built as ways to gather customer insights i.e. preferences, expectations, needs, … but also perception of the brand experience

raising authority

RAISING AUTHORITY

To what extend do you ambition to create value? Is it for “only” your brand communication or do you expect it to generate business?

expanding products & services

EXPANDING PRODUCTS & SERVICES

Content marketing is used as a way to create value by serving customers expectations towards the brand with effective products

Want to know what is the most relevant model for meeting your business objectives?

TAKE THE TEST NOW!

Answer a few questions, it will only take you 3 minutes! We will come back to you with your results and answers to all your questions!