Insourcing / outsourcing?

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What we often hear from marketeers:

Our solution

Gicom offers an all-in-one platform to create, distribute and manage digital content within your company in a collaborative insourcing / outsourcing business model.

Content creation

Personalize your content to fit in with your customers’ journey with our inventory of digital ready to publish formats. These formats enable you to create powerful digital publications and marketing collateral for each step of the customer journey and include elements such as:

E-blog and social media posts

E-blog and social media posts

  For every stage of the buyer's journey.

E-folders

E-folders

Lead Generation Inform potential customers via promotional offers

E-catalogues brochures

E-catalogues & brochures

Consideration Build trust and inform people considering your product

E-annual reports

E-annual reports

Loyalty Inform shareholders & stakeholders

E-corporate magazines

E-corporate magazines

Advocacy Boost productivity, keep employees engaged

E-zines

E-zines

Advocacy Keep your audience engaged and stay top of mind

E-event magazines

E-event magazines

Awareness Warm up visitors, engage during event, send a post-event recap

E-newsletters

E-newsletters

Conversion Keep current and potential customers informed

E-white papers

E-white papers

Awareness Educating prospects, lead generation, thought leadership

Content management

The Digital Asset Management (DAM) module is the perfect platform for managing and sharing your brand identity.

Home base for all your disparate content

You will be able to streamline, speed up, and simplify all your operations resulting in a clear view and intuitive, collaborative features that keep the complexity low and added value high. Adding structure makes content easier to find and to personalize.

Archiving in Digital Asset Management works at two levels:

Content distribution

The Content Distribution module allows you to centralize your content distribution, multichannel broadcast your content according to your content calendar and track performance across all channels. We can help you to maximize content ROI with data-driven marketing and paid media. The 3 Types of Content Distribution Channels: Owned, Earned & Paid.

Content distribution model
  • Owned media includes the channels that belong to you, where you control the content. This can be your blog, website, email newsletter, and social media profiles.
  • Earned media involves others sharing your content. This can take the form of social media shares, guest posts, media coverage, and product reviews.
  • Paid media is the exposure you pay for, be it pay-per-click ads, display ads, social ads, or otherwise.

Ubiquity will shape the future of content which has to be ready to be everywhere and delivered with precision to the target audiences.

Success stories

Gicom Digital - Succes stories - Enjoybeauty

EnjoyBeauty

Ready to get started?

Need help with your integrated content marketing plan and data-driven performance? Do you want to know more about insourcing/outsourcing solutions and our Integrated Digital Publishing Platform? 

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