YOUR GOAL

Boost my leads

THE CASE: FACQ

The need

Facq needed to reinforce its relationship with its B2B direct clients  (plumbers, installers, architects) to increase overall business and build loyalty and retention as a preferred supplier. 

The solution

Combining the impact of personalized relevant content with the power of marketing automation, a lead generation programme was elaborated, financed by preferred facq suppliers, and consisting of a marketing automation programme with a content mix of useful information and business activation focused on hot leads.

Profitability index

  • Client value
  • Average basket
  • Lifetime value

THEY DID IT!

FACQ