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Content-as-a-Service

Simply select one of our bundled content marketing programs or, let us construct a custom plan that is perfect for your organization.

You may already have a content strategy in place which requires refining, or you may need our team to help develop this entirely. Either way, we can help and explain the options available.

You can budget your marketing perfectly. We work with fixed price packages. So you know exactly which budget you will spend on your content marketing and when.

STRATEGY

  • Content strategy intake
  • Qualitative
 & quantitative audit
  • Workshops personas 
& consumer journeys
  • Content marketing 
set-up
  • Content business modelling
    PREMIUM SOLUTIONS
    Focus group
    Online survey
    Social media listening
    Competitive benchmark
    As-is Journey optimisation
    Platform review + optimization

PRODUCTION

  • Dedicated newsroom
  • Editorial governance
    Print & digital content hub
  • Automated publishing platform
  • Video formats plug & play

AMPLIFICATION

  • Owned media 
activation plan
  • Search Engine Optimization
    Paid media strategy
    Paid media campaign management

    Native advertising
  • Inbound marketing

MONETIZATION

  • Commercial strategy & 
media-kit setup
    Automated 
advertising platform: 
trade desk
  • Monetization services

MEASUREMENT

  • Kpi’s definition
  • Set-up tools dashboards
  • Optimization audit 
& recommendation
  • Quarterly reporting
  • Coaching

GICOM ACTS AS AN ENABLER.
We are here to help you to optimize and grow in maturity.

YOU DECIDE WHICH KIND OF SUPPORT YOU PREFER.

With the explosion of customer touchpoints and expectation of a relevant experience at each one, managing content is a big challenge for most organizations.

Common ‘challenges’ organizations are facing these days are:

  • How do we make sure that we’re working effectively with the assets we’ve got?
  • How do we assign the most effective editors to projects?
  • How do we articulate ROI and react effectively to changing strategic needs?
  • Which content (and interface) works for whom?
  • Where do we have content gaps for existing personas, and where are their emerging personas?

Content is still king

However, consistent, high-quality, and engaging content impacts audience decision-making more than any other technique. Consistency in brand messaging is one of the many factors that determine the growth and success of your business.

Your content needs to carry a unique and identifiable voice, style, and pitch across all distribution channels and at every customer touch point.

One-stop shop platform for content marketing

That’s why GICOM offers Content-as-a-Service, as a one-stop shop platform for content marketing. Ideal to grow or when your marketing team can (temporarily) use extra power. We bring the right specialist to the table for every task.

We help organizations be better at business and focus on their core competences. We bring a team of gifted professionals with an arsenal of tools and streamlined processes to solve your Content Marketing needs. Our team includes strategists, creatives, writers, designers, video producers, developers and digital marketeers. And, we do it faster and less expensively than you can imagine.

Get Started, Today!

Let’s begin a conversation, we would love to talk with you about the Content-as-a-Service model.

Fill in the form so that we can contact you to share with you your priorities.

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