YOUR GOAL
Connect with my audience's needs and points of interest
THE CASE: VANDEN BORRE
The need
In view of the highly competitive market in which it operates, Vanden Borre, felt the need to differentiate itself from its competitors in a way that would enhance customer experience before, during and after their visits to the store.
The solution
A content-first program via an informative and entertaining magazine that would be published 5 times a year and with a very clear mission statement: not just writing the right content but making sure it is expressed in a such a way that it is useful and usable. The first digital edition was published in May 2020 with the goal of extending customer experience via direct links to the e-shop and amplifying it through social and CRM activities. In order to improve information to its customers, Vanden Borre recently chose to publish an online pdf, with useful links to products and product videos.
Profitability index
- Improved reach and customer experience
- Direct impact on e-commerce
- New revenue streams thanks to trade-marketing deals
