Connect with my audience needs and points of interest


The need

Vanden Borre, in view of its highly competitive market, needed a strong differentiator with its competition, to enhance customer experience before, during and after the visit in the store.

The solution

A content-first programme providing 5 times a year an information and entertainement magazine with a very clear mission statement: not just writing the right content but creating it the right way to be useful and usable. The first digital edition was published in may 2020 to stretch the customer experience with direct links to the e-shop and amplified through social and CRM activities

Profitability index

  • Better reach and customer experience
  • Direct impact on e-commerce
  • New revenues streams thanks to trade-marketing deals