YOUR GOAL
Simplify my content management with processes
Tom&Co CASE
The need
Tom&Co needed to enhance communications with its loyal audience and new clients by creating an enriched ecosystem covering promotional activations as well as inspiring content formats.
The solution
Tom&Co content management was simplified by organizing structured content formats and reusable display structure, each resource being consistently constructed from the same content attributes and linked together automatically to build a strong content eco-system.
Profitability index
- Lower costs of production
- Direct impact on sales with content systematically linked to products offers
