YOUR GOAL
Install content governance
THE CASE: Retail Detail
The need
Retail Detail, as the well known platform information for retailers, needed to enrich their business model with a new vision: content is about its business and not solely for it business.. Its digital strategy must present a cohesive content hub designed around the needs of its audience and meet those needs efficiently: content marketing meets content performance.
The solution
By building a fully templated weekly news format with agile content governance rules, Retail Detail could reach its readers with in-depth analysis of the market, always updated and fully documented in one day production time.
Profitability index
- New revenues stream
- Readers insights
- Updated data base
