YOUR GOAL
Install content governance
THE CASE: Retail Detail
The need
Retail Detail, the well-known platform providing information about retailers needed a new vision to improve its business model: content is an integral part of its business and does not solely serve its business. Its digital strategy must offer a cohesive content hub designed around the needs of its audience and meet these needs efficiently: content marketing meets content performance.
The solution
A fully templated weekly news format with agile content governance rules enabled Retail Detail to reach its readers with in-depth, up-to-date and fully documented market analysis in just one day of production time.
Profitability index
- New revenues stream
- Readers insights
- Updated data base
