THE MEDI-MARKET CASE HISTORY: AN OUTSOURCED AND SELF-FINANCED TRADE MARKETING PLATFORM
At the beginning of its development, Medi-Market needed to concentrate on growth. It chose to outsource all its content marketing operations and rely on a strong trade-marketing organization of offline, in-store and online activities for financing.
A fully automated content platform, combining expert advice with sales activations campaigns. The content hub is underpinned by an 800,000-copy print magazine distributed by bpost, a complete range of digital display campaigns on the website, a strong CRM calendar and powerful in-store information activities. Tailor-made trade-marketing campaigns are offered to the suppliers who ensure full financing of the platform.