Medi-Market Ensuring activation through an omnichannel ecosystem.

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For this leading health and beauty retailer we mounted a multi-front publishing ecosystem with accessible health-related content, that sparked sales throughout the year.

The challenge

Create accessible content about health issues that combines expert advice with actionable tips and encourages readers to visit the stores of this leading health and beauty retailer

The result

We mounted a multi-front publishing ecosystem that sparked sales during the spring, summer, back-to-school and end-of-year season

Services

Publishing

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The self-funding phygital ecosystem is effective and creates an upwards spiral. By this up, Gicom helped us in gaining credibilty by professionalising our communication. Moreover, we appreciate their personal approach and the respect they have for supplier partnerships. Cras placerat varius augue, quis eleifend est consequat ac.

Olivier Laporta
Head of category management

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