THE CASE: INNO
Inno, the well known Belgian department store, needed to reach new and younger clients and increase loyalty and retention. The communication was, then, completely siloed and therefore not consistent. Planning content with an eye on reuse and longevity to help to keep costs down while improving revenue streams was the mission.
A content platform with a weekly blog presenting all in-store activities and a monthly e-magazine presenting trends for inspiration and the best of the brands available in all the departments was pushed by a strong e-mail program promoting the famous Inno loyalty card and a recurrent native advertising campaign.