YOUR GOAL

Switch to digital with my content

THE CASE: Gamma

The need

Whether your content is there to inform, educate, inspire or even entertain it has a goal to meet: reach an audience where consumers use all possible devices.

The solution

Gamma needed to reach new clients with a new perception of expertise and choice. It decided to publish themed magazines around their main business categories to complement its highly awaited folder featuring lots of bargains. The content took reusable parts of the print magazine that were structured for publishing on all devices as an interactive e-zine linked to the e-shop.

Profitability index