THE CASE: Gamma
Whether your content is there to inform, educate, inspire or even entertain it has a goal to meet: reach an audience where consumers use all possible devices.
Gamma needed to reach new clients with a new perception of expertise and choice. It decided to publish themed magazines around their main business categories to complement its highly awaited folder featuring lots of bargains. The content took reusable parts of the print magazine that were structured for publishing on all devices as an interactive e-zine linked to the e-shop.