YOUR GOAL
Boost my leads
THE CASE HISTORY: FACQ
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The need
Facq needed to strengthen its relationship with its direct B2B clients (plumbers, installers, architects) to increase overall business as well as becoming a preferred supplier via a loyalty and retention program.
The solution
A lead generation program with combined impact of relevant personalized content and the power of marketing automation financed by preferred Facq suppliers, and consisting of a marketing automation program with a content mix of useful information and business activation focused on hot leads.
Profitability index
- Client value
- Average basket
- Lifetime value
THEY DID IT!
