YOUR GOAL
Boost my leads
THE CASE: FACQ
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The need
Facq needed to reinforce its relationship with its B2B direct clients (plumbers, installers, architects) to increase overall business and build loyalty and retention as a preferred supplier.
The solution
Combining the impact of personalized relevant content with the power of marketing automation, a lead generation programme was elaborated, financed by preferred facq suppliers, and consisting of a marketing automation programme with a content mix of useful information and business activation focused on hot leads.
Profitability index
- Client value
- Average basket
- Lifetime value
THEY DID IT!
