Delhaize magazine brand media
Delhaize mission statement was to reinforce its customer relationship and strengthen the positioning of their brand as the primary source for culinary expertise in Belgium.
To be ‘always on’ instead of creating an expensive peak in sales, and reduce the cost of reaching and influencing an audience was the mission statement. Delhaize choose to act as a publisher with recurring “rendez vous” with its clients. Delhaize Magazine is now the most-read magazine in Belgium and is extending its content ecosystem in all possible touch points