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Be ‘always on’ instead of creating an expensive peak in sales and reduce the cost of reaching and influencing audiences … by becoming a publisher and focusing on omnichannel communications.

Delhaize magazine brand media

The need

The Delhaize mission statement was to reinforce its relationship with customers and strengthen the positioning of its brand as the primary source of culinary expertise in Belgium.

The solution

Delhaize chose to act as a publisher with multiple “rendezvous” with its customers. Delhaize Magazine is now the most-read magazine in Belgium and is extending its content ecosystem in all possible touch points. In parallel, Delhaize is putting maximum effort into omnichannel marketing and aiming for a stronger digital presence. These different channels complement and strengthen each other.

Profitability index