YOUR GOAL

Save on PAID media

Be ‘always on’ instead of creating an expensive peak in sales, and reduce the cost of reaching and influencing an audience … by becoming a publisher.

Delhaize magazine brand media

The need

Delhaize mission statement was to reinforce its customer relationship and strengthen the positioning of their brand as the primary source for culinary expertise in Belgium.

The solution

To be ‘always on’ instead of creating an expensive peak in sales, and reduce the cost of reaching and influencing an audience was the mission statement. Delhaize choose to act as a publisher with recurring “rendez vous” with its clients. Delhaize Magazine is now the most-read magazine in Belgium and is extending its content ecosystem in all possible touch points

Profitability index

THEY DID IT!