YOUR GOAL

Link my content to my market place

THE CASE: Decathlon

The need

The well-known Decathlon sport goods retailer wanted to expand its business range to include wellness, health and specialty food products to help its audience shop for wellbeing in a one-stop-shop and therefore needed to change consumer perception.

The solution

Decathlon’s full digital content and relational platform aligns expert content and digital strategy with the sales strategy that is designed around the business agenda.

Profitability index