YOUR GOAL
Link my content with my market place
THE CASE: Decathlon
The need
The well known Decathlon retailer for sport goods wanted to enlarge its business range to wellness, health and speciality food products to help their audience to shop for wellbeing in a one shop stop and therefore needed to change consumers perception.
The solution
Aligned with the commercial agenda, the full digital content and relational platform of Decathlon aligns expert content and digital strategy with the business strategy.
Profitability index
- New business model revenues stream
- Direct impact on the turnover
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