YOUR GOAL
Link my content to my market place
THE CASE: Decathlon
The need
The well-known Decathlon sport goods retailer wanted to expand its business range to include wellness, health and specialty food products to help its audience shop for wellbeing in a one-stop-shop and therefore needed to change consumer perception.
The solution
Decathlon’s full digital content and relational platform aligns expert content and digital strategy with the sales strategy that is designed around the business agenda.
Profitability index
- New business model revenues stream
- Direct impact on the turnover
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