Create a strategic approach

Cofidis newsroom
to improve content production

The need

Cofidis needed to build a strategic approach for the ongoing production of content to fit in with its new market positioning and the introduction of new insurance solutions to create top-of-mind awareness and conversions in a very competitive market.

The solution

The content mission, content tilts, and editorial calendar were documented in a two-phase strategic content plan: from basic editorial governance to avoid content creation in silos to the building of an inbound marketing program with personalized content. A dedicated newsroom was created to increase operational efficiency. The audience is reached at all touchpoints, in all possible formats through an optimized distribution strategy according to a subscription-based model.

Profitability index