Improve your content’s ROI
Go from a product-centric promo-driven approach to a user-centric ‘always on’ conversation communication and multiply touch points.
OPTIMIZED FOLDER AND DIGITAL AMPLIFICATION FOR CASA
The need
Increase the profitability of a monthly folder while keeping the production in-house.
The solution
A content programme to boost reading frequency, and a digital strategy to improve the reach on large-audience platforms and create opportunities for native advertising.
Profitability index
- Better reach
- Native advertising
THEY DID IT!
