The Batibouw case: a content platform to create an all-year-round business
Batibouw needed to develop a new business model: switching from a 10-day event to a 365-day content platform to generate new revenue streams. Its aim: drive more traffic for more leads and extended relationships with its captive audience.
An automated omnichannel content platform delivering value for visitors 365 days per year, thanks to relevant content. The platform also serves as a dynamic business tool for exhibitors thanks to personalization with a chatbot and a strong program of themed newsletters linked to an enriched blog and regular e-zine.