The Batibouw case: a content platform to create an all-year-round business
Batibouw needed to develop a new business model: going from a 10 days event to a 365 days content plateform so to create new streams of revenues. Driving more traffic to generate more leads, and to extend the relationship with the captive audience.
An omnichannel automated content platform that delivers value for the visitors 365 days per year, thanks to relevant content. The platform is also a dynamic business tool for the exhibitors thanks to personalization with a chatbot and a strong program of thematic newsletters linked with an enriched blog and a recurrent e-magazine.