Batibouw case: a content platform 
to create an all-year-round business

YOUR GOAL Monetize my audience Generate revenues from very large audiences, and segment your database according to your customers’ behaviour. The Batibouw case: a content platform to create an all-year-round business The need Batibouw needed to develop a new business model: going from a 10 days event to a 365 days content plateform so to create […]

Medi-market case: a trade marketing platform outsourced and self-financed

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Vanden Borre case: connect with my audience needs and points of interest

YOUR GOAL Connect with my audience needs and points of interest THE CASE: VANDEN BORRE Check out the e-zine! The need Vanden Borre, in view of its highly competitive market, needed a strong differentiator with its competition, to enhance customer experience before, during and after the visit in the store. The solution A content-first programme […]

Galeria Inno case : amplify my content to be everywhere

So Inno! - e-zine - IDPP

YOUR GOAL Amplify my content to be everywhere THE CASE: GALERIA INNO Check out the e-zine! The need Galeria Inno, the well known Belgian department store, needed to reach new and younger clients and increase loyalty and retention. The communication was, then, completely siloed and therefore not consistent. Planning content with an eye on reuse […]

Facq case : boost my leads

FACQ cover - boost leads

YOUR GOAL Boost my leads THE CASE: FACQ           Previous Next The need Facq needed to reinforce its relationship with its B2B direct clients  (plumbers, installers, architects) to increase overall business and build loyalty and retention as a preferred supplier. The solution Combining the impact of personalized relevant content with the […]

Delhaize case: save on paid media

YOUR GOAL Save on PAID media Be ‘always on’ instead of creating an expensive peak in sales, and reduce the cost of reaching and influencing an audience … by becoming a publisher. Delhaize magazine brand media         Previous Next The need Delhaize mission statement was to reinforce its customer relationship and strengthen the positioning […]

Tom&Co case: make my content management easier with processes

Tom & Co - Magazine print & digital

YOUR GOAL Make my content management easier with processes Tom&Co CASE Check out the e-zine! The need Tom&Co needed to enrich their communication with their loyal audience and with new clients by creating an enriched ecosystem covering promotional activations as well as inspiring content formats. The solution Tom&Co content management just became easier by organizing […]

Retail Detail case: install content governance

RetailDetail - e-zine - IDPP

YOUR GOAL Install content governance THE CASE: Retail Detail Check out the e-zine! The need Retail Detail, as the well known platform information for retailers, needed to enrich their business model with a new vision: content is about its business and not solely for it business.. Its digital strategy must present a cohesive content hub […]

Gamma case: switch to digital with my content

Gamma

YOUR GOAL Switch to digital with my content THE CASE: Gamma           Previous Next The need Whether your content is there to inform, educate, inspire or even entertain it has a goal to meet: reach the audience where consumers are, on all possible devices. The solution Complementary too its much expected […]

Cofidis case: create a strategic approach

YOUR GOAL Create a strategic approach Cofidis newsroom to improve content production The need Cofidis needed to build a strategic approach for the ongoing production of content in view of its new positioning on the market and the introduction of new  insurance solutions to create top-of-mind and conversions in a very competitive market. The solution […]

Decathlon case: link my content with my market place

YOUR GOAL Link my content with my market place THE CASE: Decathlon The need The well known Decathlon retailer for sport goods wanted to enlarge its business range to wellness, health and speciality food products to help their audience to shop for wellbeing in a one shop stop and therefore needed to change consumers perception. […]

Casa case: Increase your content’s ROI

Improve your content’s ROI Go from a product-centric promo-driven approach to a user-centric ‘always on’ conversation communication and multiply touch points. OPTIMIZED FOLDER AND DIGITAL AMPLIFICATION FOR CASA​ The need Increase the profitability of a monthly folder while keeping the production in-house. The solution A content programme to boost reading frequency, and a digital strategy […]